The keyword map that matches a Bangalore SaaS funnel
Most proposals you'll get in Bangalore open with category head terms and a projected traffic curve. Those take eighteen months and a link budget you haven't approved, while the queries that convert sit unclaimed because they're unglamorous and don't look good in a deck.
Here's the map we build first. Every row is a query your buyer types after they've already decided to spend money.
| Query pattern | What the page has to be | Why it pays |
|---|---|---|
[competitor] alternatives | An honest comparison including cases where you lose | The searcher has already decided to leave someone. Highest intent on the entire map. |
[you] vs [competitor] | A head-to-head page you own and keep current | Low volume, best conversion rate on the site. Your AEs will send it in emails, which is a second return on the same page. |
[category] pricing | A real pricing page with real numbers | Hiding pricing doesn't remove the query, it just hands it to a review site that guesses your numbers wrong. |
[tool] integration | One page per integration, never one list page | Free distribution off every partner's existing search demand. |
[job to be done] software | A category page, not a blog post | Slowest to win and needs links, but it's the ceiling on everything else. |
Organic CAC versus paid CAC, in rupees you can check yourself
You already know your paid CAC. Somebody asks about it in every board update, and you can probably quote it to the rupee. So run the organic side through the same arithmetic rather than arguing about sessions.
This isn't a projection and we're not going to pretend we know your conversion rate. It's a method. Put your own numbers in.
- Take your blended paid CAC over the last 90 days. Call it P.
- Take the retainer. Ours starts at ₹75,000/mo, or ₹40,000/mo for smaller sites. Twelve months is ₹9,00,000 or ₹4,80,000, ex-GST.
- Divide that by the qualified leads organic produced across the same twelve months. That's your year-one organic CAC — and it will usually look worse than P, because you paid for pages that hadn't started working yet.
- Now model year two with the same pages, the same content, and zero new spend on the ones already published. The pages don't stop. That is the number worth putting next to P.
Kannada, English, and where the language question actually matters
Every Bangalore SEO pitch eventually offers you Kannada content. For a B2B software company, decline it.
Your buyer is an engineering or ops lead who reads documentation in English and searches in English. There is no meaningful Kannada query set for "API gateway pricing", and building one costs a quarter you can't get back.
Consumer and retail search is a different problem, and there the mix is real. Bangalore's customer base is genuinely multilingual — Kannada, Tamil, Telugu, Hindi and Malayalam inside the same pin code — and much of that demand arrives as Romanised transliteration rather than Kannada script. Google treats the two as different query strings, and keyword tools under-report the script versions badly.
- For D2C and retail: get the transliterated versions of your category and brand names into your Google Business Profile description, your product titles and your review replies — the places real customers' own words already appear.
- For B2B: spend that budget on comparison pages instead. Your buyer isn't the constraint; your page inventory is.
- For everyone: don't build a parallel Kannada site unless you can staff it permanently. A half-maintained language version is a duplicate-content problem wearing a growth hat.
Koramangala, HSR and Indiranagar: when the map pack is the whole game
If you sell software, skip this section. If you run stores, studios, clinics or a cloud kitchen, it's the only section that matters.
Google weights local results heavily by the searcher's distance from your pin, and Bangalore is spread out with traffic worse than the map suggests. Someone in Koramangala and someone in Whitefield see different three-packs for identical words. They're an hour apart.
- Koramangala, HSR Layout and Indiranagar sit close enough to bleed into each other. One well-run listing can realistically pull all three. Whitefield, Yelahanka and Electronic City are not pulled in by anything short of a second physical address.
- Reviews are the fastest feedback loop in the entire channel. Ask at the counter while the customer is still standing there, not by email three days later.
- Give every outlet its own page with the real address, real hours and an embedded map. A single "Locations" page with five addresses on it ranks for none of them.
What the 90-day guarantee means on a site under 500 pages
We freeze one number on day one: your trailing-90-day count of qualified leads from organic search, taken from your CRM rather than your analytics. Beat it in 90 days or we keep working free until we do. We never promise a position for a keyword — nobody controls Google's index.
The reason that promise is even survivable on a Bangalore startup site is page count. A 30-to-300-page product site has a small, knowable set of problems: a JavaScript rendering issue, a sitemap nobody has updated since the last replatform, twelve pages competing for the same query, and no bottom-funnel inventory at all. Those are 90-day problems.
It's also why we only take three clients a month. You cannot carry that risk at volume — the maths of it is the same maths that makes agencies with forty accounts quietly stop caring about yours.
Three ways Bangalore SEO usually goes wrong
We hear the same three post-mortems here, almost word for word.
- Publishing for other founders instead of buyers. Bangalore rewards writing that does well on LinkedIn. That audience is your peers, not your pipeline. Both are worth having; only one belongs in the SEO budget.
- Treating docs as somebody else's problem. For a developer-facing product the documentation subdomain often out-earns the blog, and it's usually unowned, unindexed and unmeasured. Check whether yours is even in Search Console.
- Buying traffic reporting instead of lead reporting. If the monthly deck opens with sessions, you're being managed rather than served. Ask what the number was on day one and what it is now — the same place what SEO costs in India starts from.