The SEO glossary, in plain English.

Every term your agency puts in a report and never explains. One page per term, defined in a sentence, then explained properly — including whether it actually matters to your revenue or just fills a slide.

Find a term

91 total

AI Search9

AI Overviews
AI visibility
Answer Engine Optimization (AEO)
Brand mentions
Generative Engine Optimization (GEO)
Google AI Mode
Knowledge Graph
llms.txt
Zero-click search

On Page11

Alt text
Anchor text
Breadcrumb navigation
H1 tag
Internal linking
Keyword cannibalization
Keyword stuffing
Meta description
On-page SEO
Title tag
URL slug

Analytics10

Average position
Bounce rate
Click-through rate (CTR)
Conversion rate
Google Analytics 4
Google core update
Google Search Console
Impressions
Organic traffic
SERP

Off Page13

Backlink
Backlink profile
Domain Authority (DA)
Domain Rating (DR)
Google Business Profile
Guest posting
Link building
Link equity
Local citations
Nofollow link
Off-page SEO
Referring domain
Toxic backlinks

Content12

Content decay
Content gap analysis
E-E-A-T
Entity
Featured snippet
Keyword research
Long-tail keywords
Pillar page
Search intent
Thin content
Topic cluster
Topical authority

Paid8

Cost per click (CPC)
Keyword match types
Negative keywords
PPC (pay-per-click)
Quality Score
Retargeting
Return on ad spend (ROAS)
UTM parameters

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Technical SEO20