Where ₹75,000 a month actually goes
You never see a timesheet from us and we don't bill by the hour. But a retainer is a block of senior capacity, and you're entitled to know roughly how much of it there is and where it lands. At ₹75,000 ex-GST it plans out at around 45 delivered hours a month, distributed like this.
"Delivered" is doing work in that sentence. It means hours spent on your site — crawling, writing, pitching, fixing, thinking about your problem specifically. It does not count our internal standups, our tooling, or the time somebody spends making a chart pretty. Those exist, we just don't bill them to you as delivery and then wonder why you feel short-changed.
The shape shifts across the first quarter. Month one is heavy on technical and audit because everything downstream is capped by it; by month four the technical share has usually dropped to maintenance and that time has moved into content and links. If you'd rather we held the technical share high because your site is a genuine mess, we'll rebalance and tell you what it costs elsewhere in the month — the total doesn't grow just because the priorities changed.
| Discipline | Share of the month | What that buys |
|---|---|---|
| Technical SEO | 20–30% in month one, ~10% after | Crawl and indexation fixes, Core Web Vitals, schema, redirects, the backlog from the audit |
| On-page and content | ~40% | Around 40 URLs a month rewritten and optimised, plus briefs, keyword mapping and internal linking |
| Links and digital PR | 20–30% | Prospecting, outreach, and one asset a month built to be worth linking to |
| Reporting, analysis and the monthly call | ~10% | The live dashboard, the written note, and deciding what gets dropped next month |
The tiers, and which one you're actually in
Four things move the number: how many indexed URLs you have, how competitive the query set is, whether your CMS lets us ship without a developer, and how many markets or languages are in scope. Everything else is noise.
All prices ex-GST. Ad spend, where relevant, is billed separately with zero media markup.
| Plan | Monthly | Who it fits |
|---|---|---|
| SEO — smaller sites | ₹40,000 | Under roughly 50 pages, one market, ~15 URLs of on-page work a month |
| SEO — standard | ₹75,000 | Most B2B, SaaS and D2C sites. ~40 URLs a month and active link work |
| Organic Growth Engine — SEO + Organic Social & Content | ₹99,000 | You need net-new content and social at volume, not just optimisation of what exists |
| Full-Funnel Starter — Social + Performance | ₹75,000 | You need demand now. Note: this bundle contains no SEO |
| Own Everything Stack — all three | ₹1,75,000 | One team across organic, social and paid, with one baseline across the lot |
What's in the retainer, and what's a separate line
The rule we use: continuous work belongs in the retainer, and one-off builds that need a different team don't. Bundling a ₹1,75,000 PR campaign into a ₹75,000 month would just quietly delete two months of content.
| Included | Separate, and priced separately |
|---|---|
| Full technical audit in the first ten working days | A full GA4 rebuild — that's the fixed ₹75,000 analytics build |
| Technical fixes we can ship ourselves, plus a spec for those we can't | Front-end development inside your app or theme |
| On-page work across ~40 URLs a month, with internal linking | Net-new article production at volume — that's the content retainer from ₹30,000 |
| Keyword research, mapping and quarterly re-prioritisation | Translation and native-language content for new markets |
| Ongoing link and digital PR outreach | A standalone digital PR campaign at ₹1,75,000 each |
| Schema, Core Web Vitals guidance and indexation management | Hosting, CDN and infrastructure costs |
| Live dashboard, monthly written note, monthly call | Paid media management — that's performance marketing from ₹40,000 |
| Your team asking us things between calls, within reason | Buying links, reviews or traffic. Not at any price |
No lock-in, and what leaving actually looks like
The first quarter is committed, because 90 days is the shortest window in which SEO can be fairly judged and it's the window the guarantee runs on. After that it's month-to-month with 30 days' notice, in writing, no reason required.
Long contracts exist to protect agency revenue during the months when nothing is happening. If we need twelve months of lock-in to keep you, the problem isn't the contract.
There's a second reason no lock-in is in your interest, and it's about our behaviour rather than yours. An agency that has to re-earn the month in month seven keeps a senior person on the account. An agency holding a signed year has no such pressure, and the account quietly drifts to whoever is cheapest to staff it with. You have almost no way to detect that from the outside until the reporting goes vague.
Exit is a checklist, not a negotiation. Within five working days of your last day you get every one of these, whether you left happily or not.
- Every login and property you started with, plus any we created: GA4, Search Console, Business Profile, tag manager, dashboards.
- All content we wrote, in source form, with full rights. It's yours; you paid for it.
- The keyword map, the audit, the fix backlog and the link prospect list, as working files rather than PDFs.
- The measurement plan and the baseline document, so your next agency can be held to the same standard.
- A handover call with whoever takes over, at no charge. Refusing that one is petty and it's usually your traffic that pays for it.
Why only three new clients a month
Because of the guarantee, and the arithmetic is not complicated. If we miss a client's 90-day baseline, we work free until we beat it. Free months are real months — a senior team, a full 45 hours, no invoice. An agency signing fifteen clients a month cannot absorb three of those going long, so it does the only thing left: it stops making the promise, or it makes the promise and argues about the measurement later.
Three is the number where we can carry a couple of misses in a quarter without cutting corners on everyone else. It's a capacity limit, not a scarcity tactic, and it has an obvious commercial cost to us.
The practical effect for you: start dates are queued. If the month is full, you'll be given a real start date rather than being onboarded into a queue and billed from day one. We'd rather lose the deal than take the fee and start in six weeks. If the wait doesn't suit, SEO consulting at ₹40,000 a month is available immediately and does not carry the guarantee, for exactly this reason.
The guarantee in full, and the arithmetic when we miss
On day one we freeze your qualified leads from organic search over the trailing 90 days. Both sides sign the number and the definition of "qualified", with examples. If we haven't beaten that number in the following 90 days, we keep working — same scope, same team, no invoice — until we do.
Here's what that's worth in rupees, because vague guarantees are how people get talked into things. At the ₹75,000 tier, three extra free months is ₹2,25,000 of work you don't pay for. That's our downside, and it's the reason the baseline conversation in week one is careful rather than casual.
What we do not do is promise a specific ranking position for a specific keyword. Nobody controls Google's index, results are personalised and localised, and a guarantee written against something the guarantor doesn't control isn't worth reading. A promise against your own frozen number is.
Two honest limits. First, the guarantee is void if we can't do the work — approvals sitting for six weeks, developer access never granted, a rewrite blocked at legal for a quarter. We'll flag that in the monthly note the first month it happens, not silently bank it as an excuse for month three. Second, we don't offer a cash refund. The remedy is free work, because handing back money and walking away leaves you exactly where you started, which is the outcome you were trying to avoid. If you'd rather have neither, the notice period is 30 days and nothing holds you. Full context on what the market charges is on SEO cost in India, and the case for a retainer over a one-off project is in retainer vs project.